Have you ever seen those videos that look as if someone was drawing a story on a whiteboard while explaining something? This style of video is called “whiteboard animation”, and if you aren’t aware of their potential, then you’re in for a ride! Whiteboard animation videos are pieces that mimic an artist drawing on a board in front of a camera. In the beginning, people actually used real whiteboards and markers, but today it’s usually done using digital animation, which makes the process cleaner and more efficient. There are many tasty things you can draw in black and white, such as these donuts by fanboy But, what makes this style of video so powerful? Whiteboard animations make messages easier to understand and retain. And yes, that includes your marketing message as well. They are said to have a high educational potential, which makes them ideal to get complex ideas across to your audience. It’s a format that is proven to be useful for companies that need to explain highly technic